By Olabisi Olaleye
“I have never believed in the word luck in my life but I believe in hard work and more hard work to make a living.” These were the words of Nnajika Clinton, the recent winner of Jumia’s Black Friday’s brand new Ford car.
Spotting a brown T-shirt upon blue jeans, tall Nnajika couldn’t hide his joy as he grinned from ear to ear.
The lucky winner was 22 years, the first boy among four girls and a graduate of Electrical Information Engineering from Landmark University, Kwara State.
He recalled how he saw the Jumia Black Friday promo online and bought some games at half the market price and never dreamt that he could be the winner of a brand new car.
He said: “In fact, I have been saving the money for a while to get myself the games. It was also another bonus because FCMB was also doing a promo, so I used the card to purchase the goods.
“This is double blessing for me; I just passed out after my NYSC programme and now have a car. I am thrilled.
“I was in Abuja when I heard that I won a car. My father actually picked the call and it was like, ‘Is this for real?’
“I am really happy that God is ending 2017 for me with much joy and happiness,” he told Daily Sun.
He also told the reporter that he had his NYSC programme at the Eko Electricity Distribution Company in Lagos and was looking forward to a great life in 2018.
The Jumia/Coscharis Black Friday campaign started on November 13 and ended on December 13, 2017.
Jumia’s head of partnership, Omolara Ajele-Awoyemi, disclosed that the main criterion for one to be a winner was to purchase goods and products worth more than N5,000.
“Surprisingly, online raffle shuffled over 70,000 competitors but only one winner emerged.”
On the partnership with Coscharis, she said: “The essence of our partnership was to boost customers’ confidence and we would be delighting our customers with Coscharis cars going forward.
“It goes beyond the Black Friday; we have become an online retail channel; we retail cars for Coscharis and leverage on value-added relationship.
“A N30 million car was sold for N15 million during the Black Friday campaign, which is a 50 per cent slash,” she said.
Also, Coscharis general manager, Abiona Babarinde, described the programme as one of the company’s greatest brand collaborations, which had come to stay with market acceptability.
“The major thing for Coscharis is integrity and objectivity. Jumia and Coscharis have turned challenges into opportunities. Jumia helped us to achieve our brand positioning and, for us, our after-sales, right personnel and the right tool are things going for us.”
Babarinde also disclosed that Coscharis would maintain the winner’s car for a year as is globally accepted.