As mixed feelings continues to trail sustainability of record labels within the Nigerian music ecosystem, Ejeh Nation, a new entrant is making a strong commitment towards changing the old narrative that has seen many young talents lose hope.
As part of its modest efforts, the label launched a street campaign to promote a new single, Eje Ble Je (Knock Knock) by its leading artiste and founder, Dansalk. Produced by two rave producers, Drummajai and DJ YK Mule, the street banger became the rallying point for emerging talents at a promotional activation that took place on the streets of Akure, the capital city of Ondo State.
After a rigorous challenge for the $5,000 prize, Jamsrock, a young talent emerge as winner with loads of cash rewards going out to other lucky winners. Giving a hint about plans by the lable, Danjuma Salawu-Mohammed popularly known as Dansalk explained, “I don’t see Ejeh Nation as just a label but a family or community united by a common love of music. And at the same time helping others grow and making our own celebrities or kings within our self or community.”
With more goodies to roll out from his label, the founder explained, “Music is a universal language that everyone understands and my intention is to use the song to engage our youths. To achieve this, I created a dance battle event alongside side other sports like basketball within our community with cash prices and many more to encourage our people and also my own way of given back to my people.”
On his inspiration for the single, Dansalk explained, “The song Ejeh ble je was made out of passion for humanity. It was made to encourage or remind our self that no matter what we’re going through there’s always a breakthrough. Staying focus, being real consistent is the key. My intention was to spread love, happiness and togetherness via my track Eje Ble Jeh (Knock Knock) as it’s a very danceable song.