By Christian Agadibe
Hundreds of women in Lagos benefited from the first of its kind in digital training organized by Africa Women in Leadership Organization (AWLO) to help women in their business and professional growth drive.
With the saying: ‘Train a woman and you have trained a nation’ was ideal for AWLO initiative in partnership with Google to educate local women on how to use all kinds of social media to advertise and market their business.
Speaking at the event held at Ikeja, Lagos recently, Mrs. Omeibe Maureen, the AWLO Lagos Chapter coordinator said that the main reason they focused on women is because they are very enterprising individuals. In her words: “women have businesses that they are doing as a matter of fact women tend to be keying in more now on the scheme of digital skills. They need it, whatever they are doing. They have realized that they cannot do without the acquisition of these skills; digital skills.
She added, “We decided to bring up this training because we felt that the way the world going fast; with the technological advancement which really changed a whole lot of things, with the way businesses are run, with the way brands are been built. People are sitting in their virtual offices doing business; people are connecting to the world just sitting in a particular place so we felt that as the world is moving we should train these women who are not following the trend. We acknowledge that we move into that dynamism and then plug into it because that is where the world is going. Currently, everything in the world is going digital. We just came back from South Africa likewise we will extend it to other Africa countries.
In the same vein, Ayo Emakhiomhe, a member of Google team said, “Why Google decided to sponsor training in Nigeria. Google did a research and find out that in Africa over 72 million people are illiterate when it comes to online users. Especially many women don’t know anything on social media. They are not online. Google took the mission on themselves that they need to put these people online,” he said.