Guy Code, a television series powered by Gulder, a brand from Nigerian Breweries Plc, has wrapped up plans to host viewers to a dream-come-true party tagged: “Ultimate Party”, scheduled for November 17.
Portfolio Manager, National Premium at Nigerian Breweries Plc, Tokunbo Adodo, said the winners of the competition would also have an opportunity to take part in Gulder’s online and offline activations.
“Ultimate Party is a unique experience. It is a way of assuring our consumers that we are part of their journey. It is for the man who works very hard daily to achieve his goals. This is because he is the one that stands out, because he is the one that leads. ‘Ultimate Party’ has been crafted exclusively for him to celebrate every step he has taken in the right direction,” Adodo said.
According to the organisers, participants will be selected from an ongoing video contest. Entries are sent via a direct message (DM) to Gulder on Instagram (@GulderNg), Facebook (@GulderNigeria) and Twitter (@GulderNg).
Each participant is required to send a 60-second video that captures his idea of what an Ultimate Party should be. Each participant should also state his age and location. Selection will be made from clips of videos received with assessment based on originality and creativity.
Guy Code has triggered healthy online conversations about guys tendencies towards friends and the female folk.