By Christianah Dada
With a determined effort to impact positively in the data segment of the market, Airtel Nigeria yesterday officially unveiled a freebie product in Lagos, “Ovajara back2sender,” which aims to bring over one million new subscribers to its network.
Ovajara back2sender is a data offering eight times recharge value on the first of the following month.
However, the telco stated that the bonus would be available for only three months for new customers and existing subscribers may get a new subscriber identity module (SIM) to enjoy this freebie.
Chief commercial officer, Airtel Nigeria, Ahmad Mokhles, said Airtel was committed to creating value offerings that would enrich and transform the lives of Nigerians, noting that the SmartConnect value offering was practical and relevant just as it was designed to suit the lifestyle of consumers.
“With the revamped SmartConnectpackage, Airtel is putting power in the hands of telecoms consumers so that they can do much more, achieve much more and actualise their dreams,” he said.
According to Airtel, the revamped SmartConnect package seeks to empower more telecoms consumers to stay connected with friends, family members and business associates, offering them an amazing mobile Internet experience as they engage the larger world.