By Zika Bobby
The management of Crown Flour Mill has tasked the company’s trade partners on the need to come up with strategies to survive the recession.
Expressing the company’s delight at the performances of some of its trade partners at its 2017 Customers’ Forum, in Lagos, its Commercial Director, Bolaji Anifowoshe, noted that the contributions of such trade partners had enhanced the company’s fortunes in the past few years.
He argued that though the country’s economy was going through turbulent times at the moment, with quite a number of businesses on the low side, he, however, counseled business owners, especially its trade partners to come up with strategies that would enable them survive the recession.
One of the strategies, he stated, was to study those trade partners that had been outstanding last year and adopt some of the strategies that contributed to such feats.
“While I congratulate those trade partners of ours that are being honoured, I would also like to challenge others to emulate those being recognized here today.
For instance, you should ask yourselves: how have they done it? You should examine how this present change has affected you and what you need to do to overcome the challenges,” he stated.
He expressed delight that the trade partners had pitched their
business tents with the company, while assuring them of very profitable business years ahead; since the company
had been able to look beyond the horizon and plan against the impact
of the change.
Commending the trade partners, the company’s chief executive officer,
Anurag Shukla said the company’s investments over the years
were tailored towards enhancing the bottom line of both the trade
partners and the company.
“The Company is moving ahead and that is why we make sure that
whatever commitment we make to you at the beginning of the year, we
keep it,” he stated.
He however expressed optimism that the partnership
between the company and its trade partners would enhance positive
growths in the coming years.